Voss sits in a location surrounded by snow-capped mountains, forests, lakes and fast flowing white water rivers. This has led to its development as a notable center of skiing, water sports, skydiving, paragliding and other adventure sports. The area hosts the Ekstremsportveko (Extreme Sports Week) every year in the last week of June, which is regarded as the world's premier extreme sports festival. Bømoen, the local airstrip, is home to Skydive Voss, one of the largest dropzones in Norway, as well as a gliding club. The rivers provide various levels of white water, attracting kayaking, rafting and river boarding. Kite surfing and Para-bungee may been seen on lake Vangsvatnet. The ski area, to the north of the town, is accessible via a cable car, Hangursbanen from the town. There is also chair lift access from Bavallen, a short distance to the northeast of Voss. For those wanting to test their skills in Snow Survival, or spend a winter's night under the stars there are courses at Arctic Adventures.

The town's proximity to the Sognefjord and its position between Bergen and Flåm on the scenic railway have made it popular with tourists.

The Voss Museum displays several old farmsteads. Next to the open-air part, there is a museum building with over 20 000 items from traditional farm life.