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Seoul City Guide.




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Sightseeing Point - Gyeongbokgung Palace Sightseeing Point - Myeong-dong Sightseeing Point - Lotte World Sightseeing Point - Changdeokgung Palace and Huwon Sightseeing Point - Insa-dong Sightseeing Point - Namsangol Hanok Village Sightseeing Point - Deoksugung Palace Sightseeing Point - Namsan Park Sightseeing Point - Korea House Sightseeing Point - Cheong Wa Dae (Blue House) Sightseeing Point - COEX Mall Sightseeing Point - Nanta Theater Sightseeing Point - Jongmyo Royal Shrine Sightseeing Point - Dongdaemun Gate (East Main Gate) Sightseeing Point - 63 CITY Sightseeing Point - Itaewon Special Tourist Zone Sightseeing Point - Changgyeonggung Palace Sightseeing Point - Seoul World Cup Stadium Sightseeing Point - Apgujeong Rodeo Street Sightseeing Point - Paradise Walker Hill Casino Sightseeing Point - Sungnyemun (Namdaemun) Sightseeing Point - Chongdong A&C Sightseeing Point - Unhyeongung (small palace) Sightseeing Point - Daehakno (University Street) Sightseeing Point - Bukhansan National Park Sightseeing Point - N Seoul Tower Sightseeing Point - Hangang River Ferry Cruise Sightseeing Point - Hangang Park Sightseeing Point - National Museum of Korea Sightseeing Point - National Center for Korean Traditional Performing Arts Sightseeing Point - Jogyesa Temple Sightseeing Point - Myeongdong Cathedral Sightseeing Point - Sejong Center Sightseeing Point - Korea War Memorial Sightseeing Point - COEX Aquarium Sightseeing Point - Sungkyunkwan University Sightseeing Point - Rakgojae Sightseeing Point - Marronnier Park Sightseeing Point - Seoul Arts Center Sightseeing Point - Kimchi Field Museum - All about Kimchi Sightseeing Point - Samcheonggak Sightseeing Point - Seoul Plaza (in front of Seoul City Hall) Sightseeing Point - Naksan Park Sightseeing Point - Gyeonghuigung Palace Sightseeing Point - Dongsoong Art Center Sightseeing Point - Kyobo Bookstore Sightseeing Point - National Theater of Korea Sightseeing Point - Jeongdong Theater Sightseeing Point - Seoul Cinema Sightseeing Point - Techno Mart Sightseeing Point - Ewha Womans University Sightseeing Point - National Folk Museum of Korea Sightseeing Point - LG Art Center Sightseeing Point - Gwanghwamun Gate Sightseeing Point - Yeouido Park Sightseeing Point - Seoul Museum of Art Sightseeing Point - Youngpoong Bookstore Sightseeing Point - Seonjeongneung Royal Tombs Sightseeing Point - Seoul Museum of History Sightseeing Point - Hanbok Museum Sightseeing Point - Annex of National Museum of Contemporary Art at Deoksugung Palace Sightseeing Point - Megabox Cineplex Sightseeing Point - Arko Art Gallery (former Marronnier Art Gallery) Sightseeing Point - Taeneung Royal Tomb Sightseeing Point - Geumho Art Hall Sightseeing Point - Lotte World Folk Museum Sightseeing Point - Myeongdong CGV Sightseeing Point - Korea Military Academy Sightseeing Point - National Palace Museum of Korea Sightseeing Point - Samcheongdong Walkway Sightseeing Point - Lotte World Indoor Ice Skating Rink Sightseeing Point - Ahyeon-dong Wedding Street Sightseeing Point - Ilmin Art Museum Sightseeing Point - Onggi Folk Museum Sightseeing Point - Dosan Park Sightseeing Point - Little Angels Performing Arts Center Sightseeing Point - Ihwajang Sightseeing Point - Rodin Gallery Sightseeing Point - Bosingak Belfry Sightseeing Point - World Cup Park Sightseeing Point - CGV Gangbyeon Sightseeing Point - Gana Art Gallery Sightseeing Point - Lotte World Shooting Range Sightseeing Point - Kyung-In Museum of Fine Art Sightseeing Point - Museum of Traditional Korean Music Sightseeing Point - Dongnimmun Sightseeing Point - Former Russian Legation Compound Sightseeing Point - The National Assembly Building Sightseeing Point - Outdoor Ice Rink at Seoul Plaza Sightseeing Point - Central City Sightseeing Point - Daehan Theater Sightseeing Point - Cinecity Sightseeing Point - Art Sonje Center Sightseeing Point - Museum of Korean Embroidery Sightseeing Point - International House (iHOUSE) Sightseeing Point - Seodaemun Prison History Museum Sightseeing Point - Gangnam Sightseeing Point - Ssamziegil Sightseeing Point - City Cinema Sightseeing Point - CineCube Sightseeing Point - Hongneung Arboretum Sightseeing Point - Yongsan Family Park Sightseeing Point - Cinus Central Sightseeing Point - Jeoldusan Martyrs Grounds Sightseeing Point - Mesa Sightseeing Point - Amsa-dong Prehistoric Settlement Site Sightseeing Point - Insa Art Space Sightseeing Point - Mingadaheon (Min’s club) Sightseeing Point - Seoul Center of Education and Culture Sightseeing Point - National Library of Korea Sightseeing Point - Seoul National Science Museum Sightseeing Point - Hwangi Art Museum Sightseeing Point - Taeneung International Rifle Range Sightseeing Point - Heoninneung Royal Tomb Sightseeing Point - Mokdong Ice Rink Sightseeing Point - Tteok and Kitchen Utensil Museum Sightseeing Point - Achasanseong Fortress Sightseeing Point - Kumho Art Museum Sightseeing Point - Namsan Library Sightseeing Point - Sungkok Art Museum Sightseeing Point - Seoul Olympic Museum Sightseeing Point - Bongeunsa Temple Sightseeing Point - Noksaek(Green) Cineplex Theater Sightseeing Point - Books Libro(Gangnam branch) Sightseeing Point - Yeonghwiwon & Sunginwon (Formerly ‘Hongneung’) Sightseeing Point - Dreamland Sledding Hills Sightseeing Point - Yeongang Hall Sightseeing Point - Hyoja-dong Sarangbang, Exhibition Center Sightseeing Point - Cecil Theater Sightseeing Point - Yonsei University Sightseeing Point - Noksaek(Green) Cineplex Theater Sightseeing Point - Books Libro(Gangnam branch) Sightseeing Point - Owl Art&Craft Museum Sightseeing Point - Tapgol Park Sightseeing Point - Jeoldusan Martyrs' Museum Sightseeing Point - Kukkiwon (World Taekwondo Headquarters) Sightseeing Point - Cheonggyecheon Stream Sightseeing Point - Samsung Museum of Art Leeum Sightseeing Point - Mokdong Shooting Range Sightseeing Point - Yonsei College Street Sightseeing Point - Jeongneung Royal Tomb Sightseeing Point - Gongpyeong Art Center Sightseeing Point - Yonsei University’s Global Lounge Sightseeing Point - Ubiquitous Dream Hall Sightseeing Point - Sinchon Station (Train Station) Sightseeing Point - Ssamzie Space Sightseeing Point - Beautiful Tea Museum Sightseeing Point - Samsung Children’s Museum Sightseeing Point - Cheonggyecheon Cultural Center Sightseeing Point - Totoman Sightseeing Point - Convention and Exhibition Sightseeing Point - Funique House



Sightseeing Point - Gyeongbokgung Palace
Gyeongbokgung Palace

Established in 1395, Gyeongbok Palace is also called “Northern Palace” because it is located more toward the north compared to Changdeok Palace (Eastern Palace) and Gyeonghee Palace (Western Palace). Gyeongbok Palace (No.117 Historical Number) prides itself for having the largest magnitude and being the most beautiful among the 5 other palaces.  

It was destroyed by a fire during the Japanese Invasion of Korea (1592-1598) but the Palace (7.700 rooms) was later restored under the leadership of Heungseondaewongun in the years of King Gojong (1852~1919) .

In the Gyeongbok Palace, the most representative edifices of the Joseon Dynasty, Gyeonghoe-ru Pavilion and Hyangwonjeong Pond still remain. Woldae and sculptures of Geunjeongjeon (The Royal Audience Chamber) represent the past sculpture art which was the trend back then.

The National Palace Museum of Korea is located south of Heungnyemun Gate, and the National Folk Museum is located east within Hyangwonjeong.


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Sightseeing Point - Myeong-dong
Myeong-dong

Myeong-dong resembles a massive shopping city.  Myeong-dong Street spreads about 1km from Myeong-dong Subway Station (Seoul Subway Line No. 4) to Lotte Department Store at Euljiro. All kinds of brand name shops and department stores are clustered on the streets and alleyways. You can purchase various products such as clothes, shoes, and accessories. Compared to Namdaemun or Dongdaemun, many good-quality brands are sold in Myeong-dong. Such stores include Lotte Department Store, Shinsegae Department Store, U-too Zone, Myeong-dong Migliore and Avatar. You can purchase good-quality products at the department stores or other fashionable products at reasonable prices at Migliore or Avatar.  Moreover, all kinds of brand shops are densely located along the main street and lanes.
Myeong-dong also has family restaurants, fast food, Korean, Western and Japanese food. Among many restaurants, Myeong-dong are specializes in pork cutlet and kalguksu(noodles). Other than restaurants, there are many convenient facilities such as hair shops, banks and theaters.  Myeong-dong Catholic Church is also a famous tourist attraction.  It is the first and main church of Catholics in Korea and built in the Gothic style.  Behind the church is a space where you can relax from long touring hours.


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Sightseeing Point - Lotte World

Lotte World

Lotte World is the perfect spot for entertainment and sightseeing in the heart of the city. It is a theme park filled with the most thrilling rides, an ice rink, and different kinds of parades as well as a folk museum, a lake, and much more. About 6,000,000 visitors are welcomed every year, and about 10% of the visitors are foreigners. The structure inside makes use of the natural sunlight, and it is open for visitors all throughout the year, regardless of the weather.
Lotte World is divided into 'Adventure’ inside the building, and ‘Magic Island’ outdoors, beside Seokchonhosu Lake. Lotte World Adventure has certain districts representing different countries, with various kinds of facilities and souvenir shops. You can enjoy watching parades, numerous films, laser shows, and international cuisine even during the holidays. Magic Island is situated outdoors, where the dazzling Magic Castle is located as well as thrilling high-altitude rides that you can't experience elsewhere, and there is also a peaceful trail around the lake. One of the major reasons tourists are attracted to Lotte World is the amusement rides. The Gyro Drop and Gyro Swing are the top pleasers– fall an altitude of 70 meters, or taste the thrilling sensation of being inside a tornado. You may need to take your shoes off before you get on as they may come off during the ride. The Flume Ride is a long boat with a high-altitude wave, and the Spanish Pirate Ship swings at an electrifying 75 degrees.  Besides the excitement of these rides, Lotte World also contains a variety of parades and laser shows. The 200 performers bring World Carnival Parade (music, singing, and dancing) which adds excitement to the theme park. The parade takes place at 2p.m. and 7:30p.m, and the laser show is held in the late evening at 9:30p.m.

After enjoying the rides, don't miss skating on the ice rink and visiting the museum. The ice rink is situated indoors on the B3 floor, and is opened throughout the year. Its pleasant atmosphere is perfect for family and couples to enjoy. The hours are from 10:30a.m. to 10:30p.m., and runs even during the holidays. Its facilities include a restaurant, ticket booth, snack bar, sports shop, skate rental service, and changing room. On the other hand, The Folk Museum is the most popular museum for foreign tourists. Folk cultural items are displayed and the items go back 5,000 years in Korean history, as well as miniature villages, and a playground. The museum layout was arranged to attract the visitors' attention and the displays are easily understandable. In addition, audio-visual devices and miniature models are available.


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Sightseeing Point - Changdeokgung Palace and Huwon

Changdeokgung Palace and Huwon

Changdeokgung Palace is composed of public official buildings, king’s residence and a backyard garden.  Changdeokgung Palace is the only palace in Korea that preserves the architectural style of the Joseon Dynasty.  The garden used to be the king’s resting area where 300-year-old trees, pond and pavilion are harmoniously situated.
Past Donhwa Gate and into the palace, Geumcheon Bridge appears at the right.  Constructed during the 11th year of King Tae-Jong’s (1411) reign, this stone bridge is the oldest of its kind that remains in Seoul.  The entrance of Injeongjeon (the royal audience chamber) is at the end of the bridge and the ridge of this chamber’s roof is unusually decorated with flower patterns.  These patterns were attached by the Japanese to disgrace the royal family and cannot be found at any other ridges.  There are nine statues each on the eves of Injeongjeon.  These statues prevent evil spirits from entering, and the number of statues differ – five statues for each eve at Jinseonmun, and seven for Donhwamun.  Behind the right door of Injeongjeon, there is the king’s official chamber called Seonjeongjeon.  Blue tiles were used only for the palace, which gives an explanation for the blue tiles of the Presidential Residence of Korea.  The paved road between the walls of Changdeokgung Palace and Changgyeonggung Palace leads to Huwon garden.  Buyongjeong and Juhamnu here frequently appear in photos introducing Korea.  The garden is formed in the shape of the Korean alphabet ‘ㄷ’ with a pond in the center.  Also, one must pass Bulo gate made of a big stone into the ‘ㄷ’ shape to step out of the palace and reach Yeongeongdang, the 99-room house of the highest ranking nobleman.


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Sightseeing Point - Insa-dong

Insa-dong

Insa-dong, located in the middle of the city, is an important place where old but precious and traditional goods are on display.  There is one main road in Insa-dong with alleys on each side.  Within these alleys are galleries, traditional restaurants, traditional teahouses, and cafes.  The shops in Insa-dong are very popular among all age groups, because each store is unique.  The galleries are the heartbeat of Insa-dong.  There are about 100 galleries in the area and you can see every example of Korean traditional fine art from paintings to sculptures.  The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.  The best way to visit these galleries is to use the “Art Center Bus.”  It will take you over 10 of the most famous galleries at a very reasonable price.  
The teahouses and restaurants are the perfect compliments to the galleries.  At first they might be hard to find, but if you take the time to stroll around the twisting alleyways, the window shopping in itself can be very entertaining.  If you had to choose just one teahouse from the hundreds that are here, Gwicheon would be the place to go.  Poet Cheon Sang-Byeong’s wife is the proprietor of the tea house.  The shop isn’t very big, but you can see pictures and books of famous poets.  You might even run into one.  Mokwacha is their best tea and it is famous for its fragrance.  
Every Sunday from 10:00 – 22:00, some streets are blocked off from traffic and it becomes a place cultural space.  This is when the stores will set up booths outside.  Not only the stores that are here, but all kinds of people come here during this time and set up shop, such as Korean candy merchants and old fortune tellers.  There are traditional performances and exhibits as well.  Insa-dong is especially popular with foreign tourists.  This is where they can experience and see Korean traditional culture firsthand, and also purchase pieces of fine art.  On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and see many foreigners lost in all the joyous festivities of the street.


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Sightseeing Point - Namsangol Hanok Village

Namsangol Hanok Village

If you get off at Chungmuro Subway Station, you are right in front of Namsangol Hanok Village(traditional Korean village).  You may consider it interesting to find this area standing between the tall buildings. This village has restored five traditional Korean houses, with a pavilion, a pond and a time capsule which makes it a perfect spot to take a walk.
When you enter the front gate, you will see the vast valley and the Chunugak to the left of the pond. Along with the pond, it is a splendid place where performances are held.  On the side you will see five traditional houses. These houses were rebuilt after the traditional houses of Joseon Dynasty. The houses belong to various social ranks of the society from peasant to king.  The furniture in the house are situated to help guests understand the daily life of the past.  The clean traditional houses and used home equipments are great to take pictures. If you would like to see souvenirs, stop at the traditional craftwork exhibit where you can buy small dishes and souvenirs.  You can also have traditional tea and refreshments.  On the grounds, there are traditional games you may want to try such as 'neolttwigi' (sea-saw jumping), 'tuho'(arrow throwing) and 'yunnori' (traditional game of throwing wooden yut sticks).  In addition, you may not want to miss traditional marriage ceremony.  During the weekends, traditional marriages are shown at Bak Yeong Hyo's Residence. The traditional marriage ceremony is an interesting event for both Koreans and foreigners and many gather to watch although it is not shown at certain hours.  During the winter season (November to February), there are not many weddingceremonies held, as it is frequently held in Spring and Fall.  Hours for the ceremony are held around noon or 1 p.m.  Visitors can take pictures with husband and wife wearing traditional wedding costumes.  Furthermore, there is also a time capsule in remembrance of Seoul’s 600 Year Anniversary. Buried in 1994, it is anticipated to open four hundred years later.


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Sightseeing Point - Deoksugung Palace

Deoksugung Palace

Located at the corner of the busiest intersection of downtown Seoul, Deoksugung Palace is famous for its elegant stone-wall road.  It is the only one that has western buildings beside it, and it adds to the uniqueness of the scenery.  Deoksugung Palace originally belonged to Wolsandaegun (1454~1488), the older brother of King Seongjong (1469~1494) of the Joseon Dynasty.  It became a proper palace when Gwanghaegun (1575~1641) ascended the throne and gave the palace the name Gyeongungung in 1611.  Afterwards, the name was changed to Deoksugung.
Enter Deoksugung Palace and Daehanmun, and Geumcheon appears, with the Geumcheon bridge, wide enough for the king’s carriage to pass.  The Beopjeon Building Junghwajeon is very stately, revealing of its long history. The Jeukjodang Building received its name from Gwanghaegun and In-Jo both ascended to the throne here.  The front sign on Jeukjodang was written personally by Go Jong in 1905 after he became king.  Hamnyeongjeon was where Go Jong slept, and Hamnyeong was named so to wish Go Jong lasting peace.  The East Wing served as the King’s room, and the west wing was for the Queen.  Jeonggwanheon was the first western style building built in the palace in 1900.  Go Jong enjoyed drinking coffee and spending his free time here.  The back of the building had secret passageways to the Russian Emissary, which still exist today.
Seokjojeon is the other western-style building that still remains in Gyeongwungung, and it was in the process of being built by a British man for his company when in 1905 the property rights became that of Japan.  It was finally completed in 1910.  After Gojong’s death, Seokjojeon became a Japanese art gallery and open to public, and after Korean Independence, the American-Russian joint commission was held here as well in May 1946.  The east wing of Seokjogwan building now serves as a Palace Treasure exhibition, and the west wing is used as part of National Modern Arts Center.


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Sightseeing Point - Namsan Park

Namsan Park

Mt. Namsan (265m above sea level) is a symbolic mountain located at the center of Seoul.  Although not so high, Mt. Namsan is a very popular as a resting site. At the top of Mt. Namsan, there are various facilities such as Palgakjeong (octagonal hall), Seoul Tower, Maritime Aquarium, fountains, and Namsan Library.  You may take a cable car to the top or walk up the stairway path.  Other than this path, there are many other walkways to Namdaemun, Hoehyun-dong, Taegyero 3(sam)-ga, Jangchung Park, Itaewon, Huam-dong and much more. The driving courses here are also popular for couples.
Namsan Park is a historical site.  You will find Bonghwadae (beacon mound) at the top as it was once the center of capital defense. During the Joseon Dynasty (1392-1910) the capital was changed to Hanyang,(current Seoul) and to protect the city from invasions, castle walls were built on the 4 major mountains like Mt. Bukaksan, Mt. Inwangsan, Mt. Naksan and Mt. Namsan.  On Namsan peak, five beacons were built to report the news from local governments to the central government with a five-signal system.  
Also on the top of Mt. Namsan, there is the Palgakjeong Pavilion, which has a fantastic view. At Seoul Tower (479.7m), you can view the whole landscape of Seoul and the West Sea beyond Incheon.  The rotating restaurant in the Seoul Tower has an excellent view of Seoul. With excellent night view, you should try having dinner at the tower.  It would be a great experience to visit Namsangol Traditional Korean Village which is a village of 5 traditional Korean houses.


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Sightseeing Point - Korea House

Korea House

The Korea House was opened in 1981.  It is a traditional Korean building that introduces the culture and lifestyle of Koreans where you can experience the traditional architecture and the classical atmosphere.  The building was built after the Jagyeong-jeon building of Gyeongbok palace of the Joseon dynasty.  It is the only building built in the traditional architecture style.  You will feel the antiquity as you enter the building.  It is divided into the Haerin-gwan (a space for people to get acquainted with each other), the folk theater, and the three annex buildings (Munhyang-ru, Nokeum-jeong and Cheongwu-jeong).  At Haerin-gwan you can enjoy traditional music at Garak-dang and try traditional foods at Sohwa-dang.  Especially in the square of Garak-dang you can view the traditional weddings or people playing folk games.  If you visit on weekends, you will be able to see the traditional wedding ceremony.  Also, at the Folk Theater, about 100 seats are ready and in the afternoons Human cultural Assets or members of the National Center for Korean Traditional Performing Arts and the National Corps members present traditional music and dances.  Sinayui, Salpuri, Pansori, the Drum dance and the Bongsan Mask Dance are the most popular programs for foreigners.  The programs are all explained in English and Japanese.  In the Cultural Gift Shop you can view various crafts made by traditional craftsmen.  It is always open and they are for sale as well.  There are potteries, ceramics, golden crafts, knots and embroidery etc, approximately 500 pieces of artwork made by craftsmen from 20 different fields.  Next to the House of Korea is the Namsan-gol Hanok village.  You can view traditional houses there also.


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Sightseeing Point - Cheong Wa Dae (Blue House)

Cheong Wa Dae (Blue House)

The symbol of Cheong Wa Dae (known to westerners as the Blue House or the presidential residence), is the blue tiles.
The first thing that catches your eye when you arrive at Cheong Wa Dae are the blue tiles of the main building.  The blue tiles and the smooth roof are in beautiful harmony with Mt. Bugaksan behind it.  As the Blue House represents Korea, the blue tiles and the smooth curve of the roof represents the beauty of Korea.

The unique buildings Cheong Wa Dae are comprised of the Main Office, Yeongbingwan (Guest House), Chunchugwan (Spring and Autumn Pavilion), Nokjiwon (Green grass), the Mugunghwa (Rose of Sharon) Valley, and the Seven Palaces.  It is interesting to see that these buildings have special shapes. They are unique and beautifully designed, built in the Korean traditional style. The blue tiles and the smooth curve shape of the main office roofs are elegantly built. Approximately 150 thousand tiles compose the roof of the Blue House. Each were baked individually which make them strong enough to be used for hundreds of years.  If you turn to the right you will see Chunchugwan. The roof of Chunchugwan was made of earthen tiles.  This is where the president's press conferences are held.  On the left side of the main office, there is the Yeongbingwan.  It was designed to hold large conferences and official events for foreign guests. It looks luxurious with 18 pillars.

You can walk along the Nokjiwon and the Mugunghwa Valley. At Nokjiwon a succession of presidents planted trees on memorial occasions. There is one famous tree which is 310 years old.
The Mugunghwa Valley has the flowers, a fountain, and a phoenix statue, which makes it perfect for taking pictures.  It is best to visit here between July and October when the Mugunghwa flowers bloom.  There are many places to go to in Hyoja-dong Sarangbang.  Presents given from around the world to the president are displayed here.  You can tour for free and buy Cheong Wa Dae  souvenirs. One place you should not miss is "the Seven Palaces." The area has seven palaces with traditional houses and yards from the Joseon Dynasty. After opening in November 2001, many tourists have visited.

A walk around the paths just outside the the Blue House grounds is a pleasure as the surroundings are peaceful and beautiful. The paths follow Gyeongbokgung Palace to Blue House and to Samcheong-dong Park.  The walk from the East Gate of Gyeongbokgung Palace to the Blue House is the most beautiful part.  With the road in the middle, there is the Gyeongbokgung Palace stone wall on the left and galleries and old buildings on the right.  The stone wall of Gyeongbokgung Palace is scattered with beautiful old trees that will comfort you.  With their colorful leaves, the path is a romantic course to walk through during the fall season.  Across the street are Hyundai Gallery, Geumho Gallery and other famous galleries and stylish cafes.  Of the many nice cafes and restaurants, there is "The Restaurant." Its interior is modern and one side of the building is a glass wall where you can enjoy viewing the scenery and the stonewall alley while dining.  After you pass this area, and before you reach the Blue House, turn to the right and you will reach Samcheong-dong Park.  There are many famous restaurants and galleries.  In particular, on the way to Samcheong Park, there is a restaurant called 'Sancheong-dong Sujaebi' which is the most renowned in Samcheong-dong.  If you walk pass the restaurant, you will find Samcheong-dong Park at the end of the road.  There are many trees, a mineral spring, and another famous walking path.  When you visit the Blue House, don't forget to take a stroll on the quaint and narrow Samcheong-dong street.  It is much quieter than Insa-dong and is popular among foreigners.


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Sightseeing Point - COEX Mall

COEX Mall

COEX Mall is a novel entertainment facility in the heart of the city.  With over 250 large commercial stores and over 100,000 visitors on weekdays, it is generally considered to be the best entertainment complex around.  There are over 800 restaurants to dine in, and various places to shop, eat and play, such as night clubs, theaters, book stores, record stores, and a grand aquarium.  There are also banks, post offices and other facilities for daily living.  First time visitors may get lost and confused. The best places to visit in COEX Mall are the Megabox Cineplex, Kimchi Museum, Food Court, and Bandi & Lunis Bookstore.  The unique, fancy and beautifully lit interior of Megabox Cineplex resembles a space-station, and is a favorite with teenagers.  With a total of 17 screens, you can pick from a wide selection of movies.  The aquarium has a water-tunnel where you can see sharks and tropical fishes swim over your head, and is a place sought out by many couples.  There are about 40,000 aquatic creatures, which you can view just as if you were actually in the ocean.  The Kimchi Museum is a popular place for foreigners; it exhibits about 70 different types of Kimchi, pictures, Kimchi jars from different districts, and other historical exhibits about kimchi.  The Food Court has a cozy atmosphere, with natural sunlight filtering through the pyramid-shaped glass roof.  With its cross-marked glass floor, the water flowing underneath it, great prices and great atmosphere, it is simply one of the finest places to eat.  There is also the huge Bandi & Lunis Bookstore, Game Park, Young Fashion Plaza and many other great places to visit.


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Sightseeing Point - Nanta Theater

Nanta Theater

Nanta Theater is the permanent home of the first Korean non-verbal performance called 'Nanta'.  Nanta is a hybrid artwork, a combination of traditional Korean folk performance called 'Samulnori' and western form of performance.  On the stage is a giant kitchen, and four cooks appear and start cooking dishes for a wedding reception.  In the process, they perform Samulnori using the various cooking utensils, such as pots, pans, and plates, etc.  It was a big hit from the moment it opened, due to the power and speed of the performance.  Though mainly consisting of rhythm and beats, its clever plot makes it enjoyable for people of all ages and backgrounds.  It received high praise for its performances in other countries, and now has about 70-80% of its audience from foreign countries.  A theater was built exclusively for Nanta in Gangbuk in 2000, but a second one was built in Gangnam due to the overwhelming number of patrons.  The Gangnam Theater was opened on April of 2002.  The Gangbuk Theater has a capacity of 291, while the Gangnam Theater has a capacity of 293.


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Sightseeing Point - Jongmyo Royal Shrine

Jongmyo Royal Shrine

Jongmyo Royal Shrine is the worshiping place for the kings of the Joseon Dynasty. It was built when the first King of the Joseon Dynasty, Lee Sung-Gye(1335-1408) founded the Joseon Dynasty.  Jongmyo Royal Shrine is registered as World Cultural Heritage because the tradition and customs such as the memorial services and traditional music are very well preserved.
There is a trifurcated paths in front of the main gate of Jongmyo Royal Shrine. The middle path between the slightly raised roads is for the dead kings, the east road for the king and the west road for the prince. The road in the middle is connected to Jeongjeon, and the roads on both sides are linked to a room for preparing a memorial service after performing their ablutions. After properly preparing the body and mind, the king and the prince move to Jeonsacheong. Jeonsacheong is where foods for the memorial ceremony are prepared. With the yard in the center, the buildings of Jeonsacheong are square shaped. The main building, Jeongjeon is where mortuary tablets of kings are preserved and the memorial services are held.  Only this place has maintained its tradition so far, even though enshrining successive kings was originally handed down from China. Jeongjeon has 19 rooms where each room worships each king.  There is Gongshinjeon within a wall of Jeongjeon which enshrines the sincere lieges.
The music of Jongmyo Royal Shrine memorial services are produced by instruments, singing, and dances from 500 years ago.  The melody is handed down in the same way as it was 500 years ago.  This ceremony is the oldest complete ceremony in the world and is held on the first Sunday of May, yearly.  It is a great chance to see the grandeur of a traditional ceremony.


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Sightseeing Point - Dongdaemun Gate (East Main Gate)

Dongdaemun Gate (East Main Gate)

Dongdaemun Gate (East Main Gate)is National Treasure No.1, originally called Heunginjimun. Dongdaemun Gate was built by King Taejo in 1396, renovated by King Danjong in 1453, and its present structure was built by King Gojong in 1869.  Apparently people started calling the gate Heunginjimun from King Sejo’s (1455~1468) reign. Although the gate is generally known as Dongdaemun Gate, many people still call it Heunginjimun with the intention of preserving its old heritage.
The most interesting characteristic of Dongdaemun Gate is that it has a specially built outer wall, usually a half-moon shape, that surrounds a city wall.  The area where Seoul Palace was built was a low region, and difficult to defend from invaders, so they built this wall to counter such disadvantages.  You can see that the gate was made with considerable consideration to the surrounding geography.  The ongseong rocks have different colors, and these are from the many renovations the gate went through.  
At the center of the stone reinforcement wall is the Hongyemun, above it is a middle floor composed of five sections at the front and two sections on each side, and the roof is in the Ujingak style.  On the eaves of the roof there are Japsang statues, which resemble animals and are said to drive away evil spirits.  The structure of Dongdaemun Gate has a very intricate and effeminate side to it, and there is strong emphasis on decoration, which show the architectural style of the latter day Joseon Period very well.


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Sightseeing Point - 63 CITY

63 CITY

About 63 City: 63 City first opened its doors in July of 1985, and has established itself as a major tour site in Seoul, located by the banks of the Hangang River, it is one of the most popular places to enjoy a magnificent view of Seoul City.  As its name implies, 63 City is made up of 63 floors, with its Observatory located on the 60th floor where visitors can see all the way out to Incheon coast on clear days.  63 City is also a complex entertainment building offering an IMAX Theater, an aquarium, a shopping mall, and 11 restaurants.

The 63 City’s exterior is made up of a golden reflective glass, hence coined as the “Golden Tower.”  The 63 City remodeled its Underground Level 1 facilities until February 20, 2006, and has revealed its new look to the public.  The Observatory on the 60th floor is currently being remodeled, which is expected to be completed by July 2006.


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Sightseeing Point - Itaewon Special Tourist Zone
Itaewon Special Tourist Zone

Itaewon is a popular tourist and shopping destination for foreigners who visit Korea. There are over 2,000 stores clustered together with shopping centers, shops selling clothes, shoes, and bags, restaurants, recreation facilities, trading companies, travel agencies, and tourist hotels. The many English signs and many foreigners will make you feel as if you are in not in Korea.
Small-scale shops selling souvenirs were opened to the American army after the independence of Korea.  Since then, shopping centers appeared to residing foreigners and tourists and with Seoul Olympics in 1988, Itaewon rapidly grew as the representative shopping town in South Korea.  From the middle of 1990s, it changed from the American army centered street to global citizens’ street when more tourists came from Japan, Hong Kong, China, South-east Asia, Africa and Middle east region.  In 1997, it was designated as a special tourist zone. Japanese and Chinese, as well as English, are available at most shops due to the fact that costumers are mostly foreigners, and all kinds of requests are made.  Moreover, there are special restaurants to taste the unique foods of the world.  There are Turkish, Indian, Pakistani, Swiss, and Thai, and of course, authentic American food as well.  
Born again as one of world’s best tourist spots, Itaewon provides not only shopping opportunities but also the opportunity to see exotic and traditional Korean fashion and culture. There are many festivals held in Itaewon, such as “The World Festival”, in which shows off Korean culture as well as traditional cultures from around the world.


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Sightseeing Point - Changgyeonggung Palace

Changgyeonggung Palace

Changgyeonggung Palace in Seoul, is one of the special palaces of the Joseon Dynasty.  After King Sejong (1397-1450) was inaugurated in 1418, Suganggung Palace was built for the former king, King Taejong (1367-1422). Changgyeonggung was belittled during the Japanese occupation period, into a resort with a zoo and botanic gardens.  The zoo was removed in 1983, the palace was completely restored and called Chaggyeonggung once again.
Past the entrance of Changgyeonggung Palace, the Honghwa Gate, you will find Okcheon Bridge.  All palaces of the Joseon Dynasty have ponds with an arch bridge over them, just like Okcheon Bridge.  Cross Okcheongyo Birdge, pass the Myeongjeong Gate, and you will find Myeonjeongjeon.  This is the office of the King, and Myeongjeongjeon is the oldest of the Joseon Dynasty palaces.  The houses face southwards, but Myeongjeongjeon faces the east. Because the ancestral shrine of the royal family are located in the South,the gate couldn't face the south as the Confucian custom. There are stones with the status of the officials carved on the yard.  Behind Myeongjeongjeon on the upper left side there is Sungmundang.  This building utilizes the slope of the mountain.  If you look at Myeongjeongjeon and Munjeongjeon, the combination of the high and low roofs offers a beautiful view.

Tongmyeongjeon was built for the queen.  It is the biggest building in Changgyeonggung Palace, and you can recognize the delicate details of its structure in various parts of the building.  Walk up the stones past Tongmyeongjeon and there you will find Jagyeongjeon.  On the southeast direction of the Jagyeongjeon is the Punggidae.  This Punggidae is a measuring instrument.  It is a long pole with a cloth hung at the end, used to check the speed and direction of the wind.  If you head north there is a large pond called Chundangji.  Half of the pond was originally a rice field that the King took care of.  But during the Japanese Occupation the rice field was changed to a pond with little ships floating on it.  And the botanic garden built above the pond still remain today.


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Sightseeing Point - Seoul World Cup Stadium

Seoul World Cup Stadium

Seoul World Cup Stadium is shaped like a traditional Korean kite, and seen from above, it looks as if a rectangular shield is being flown like a kite.  The shape of the stadium represents flight towards victory, and it combines the hopes of the World Cup games and spirit and traditional culture of the Korean people.
The very first impression the stadium gives is that it is very large.  It provides over 60,000 seats, and in fact, in terms of area and facility, it is the best in Asia.  There are large screens on either side of the stadium for people wanting close-up view of the games, and the grass on the field stays green during winter.  Nearby the stadium there are a variety of parks, ideal for leisurely walks. There are also five theme parks around the stadium – Peace Park, Nanjicheon Park, and Noeul Park among them.  Thick groves of trees, modern street lights, and magnificent fountains make the parks ideal walking areas in the morning and evening. In the evenings, many in-line skaters come and hang out as well.  The stadium is open from 9 to 5 pm, and many interpreters are always on duty.

After the successful completion of the 2002 FIFA World Cup Korea/Japan, the Seoul World Cup Stadium has been leading the campaign to promote soccer culture, and is also a frontrunner in hosting various cultural events. Located within the facilities are also places to shop and enjoy cultural activities- providing all visitors with much to see and do. In Seoul, it is rising as a popular tourist spot.


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Sightseeing Point - Apgujeong Rodeo Street

Apgujeong Rodeo Street

Apgujeong Rodeo Street is the leading fashion mecca, formed as a cultural zone with a high propensity of consumption. It creates leading fashion trends, customer friendly shops, foreign brand name shops with high quality goods, reasonably priced hip hop fashion shops, and accessory shops. There are many cafes with unique interior design, as well as many Korean, Thai and Japanese restaurants.  Beauty clinics are clustered on the streets and due to this atmosphere, Rodeo Street attracts many youngsters.
Recently, many theaters have moved from Chungmuro to the vicinity of ‘Rodeo Street’, and is emerging into a new theater space as well.  Along with the opening of Multi-Plex Cine-City, more theaters such as Cinehouse, Cineplus, and Nanta Theater (non-speaking performances) have moved into the area, and it is now a full-blown cultural zone for youngsters.  If you get lucky, you may meet famous Korean celebrities here as they make frequent visits here.


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Sightseeing Point - Paradise Walker Hill Casino

Paradise Walker Hill Casino

Paradise Walker Hill Casino is a foreigners only casino, operating inside the Sheraton Walker Hill Hotel, from where you can enjoy a fine view of the Han river nearby.  This casino offers Baccarat, Black Jack, Roulette, Tai-Sai among others, and a variety of table games as well.  The game tables are equipped Las Vegas style, and are the finest quality in Korea.  It operates 24 hours a day, and about 400,000 foreign tourists come to enjoy casino games here.  It is perhaps more famous outside the country than within it, and it has staff members who are fluent in many languages to serve the customers’ needs.


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Sightseeing Point - Sungnyemun (Namdaemun)

Sungnyemun (Namdaemun)

Sungnyemun is National Treasure No. 1, often called Namdaemun.  As the biggest gate in Korea, Namdaemun has an arch-shaped entrance at the center of a stony platform.  The pillar and the roof on the platform divide into an upper layer and a lower layer.  There is a door to pass each gate in the east and west.  The green grass surrounding the platform shows the traces of a castle wall.
When the first king of Joseon Dynasty, Lee Seong-Gye (reign 1335-1408), had constructed the capital city, he believed that fire will reach to Gyeongbokgung Palace as well as the capital city as Mt. Gwanaksan of Seoul is shaped like fire according to feng-shui principles.  Therefore, the tablet in Sungnyemun was written vertically to protect the city from fire as the Chinese characters written horizontally resembles fire.
The ideograph of tablet in Sungnyemun is solemn, elegant, powerful and decent. The ideograph is famous for the character of King Yang-Nyeong (1394~1462), the first son of King Tae-Jong (1367-1422) of the Joseon Dynasty.
Because it is located in the center of a highroad it is hard to view Sungnyemun at a close range but it is quite visible when passing by when you ride a bus or walking on a street near it.  The mercury lamp under the gate Namdaemun at night adds to its natural beauty.


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Sightseeing Point - Chongdong A&C

Chongdong A&C

Chongdong A&C is located on the old, romantic Jeongdong Street. It is usually used for performances and movie premieres.  The inside is one big hall furnished with seats on the 1st and 2nd floor, with a capacity of 600 seats.  The beveled seats have large gaps between the rows, making it spacious and convenient for better viewing of shows.  If you want to see the performers, it is best to sit in the front rows on the 1st floor.  If you are more interested in viewing the stage atmosphere, sit in the front rows on the 2nd floor.  Though not spectacular, it is a tranquil and comfortable space.  Even if you don't attend any performances, you can still visit to enjoy the unique atmosphere that exists here.  In the performance hall there is a lounge where you can enjoy music and have drinks from the vending machine.  There are other places to go outdoors.  You can prepare snacks and go to the small park next to the performance hall building.  You can relax on the green grass.  On your way to Cheongdong Cultural Art Center, it is more convenient to go from City Hall Station than Seodaemun Station.  Although Seodaemun Station is indeed closer than City Hall station, the walk along Deoksugung Palace may be more rewarding.  This famous walk is called the Deoksugung Stonewalk.  It looks especially romantic in the evening when the walls are lit by the illumination facilities.  From City Hall, Deoksugung Stonewall walk ends right in front of Cheongdong Cultural Art Center.


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Sightseeing Point - Unhyeongung (small palace)

Unhyeongung (small palace)

The amazing thing about Seoul is that some of the most interesting historical sites are right in the middle of the business district. Located nearby the Jongno Police Station as well as the Japanese Cultural Center, Unhyeongung (small palace) is one such site. Unhyeongung (small palace) was the home of young Gojong who later became Emperor in the Joseon Dynasty. Under the orders of Queen Mother Jo, Unhyeongung (small palace) was renovated into a grand palace-like house with four gates. Gojong’s father, Yi Haeung, or better known as Heungseon Daewongun, continued to live at Unhyeongung (small palace). Damaged during the Japanese colonial period and the Korean War, the Unhyeongung (small palace) seen today is a much smaller version of the majestic structure that it used to be. Entering the front gate, the first noticeable structure is a small row of rooms to the right. This structure, called Sujiksa, housed the servants and guards. A little bit to the front and left of Sujiksa, there is a structure called Norakdang. Many important events such as birthday parties, ceremonies, as well as the wedding ceremony for Gojong and Myeongseong were held here. To this day, traditional wedding ceremonies are still held at Norakdang. Norakdang also served as one of the two women’s quarters. The most notable structure inside Norakdang is the kitchen, which was most likely used for food preparation when hosting important events. Right outside Norakdang, there are several rock structures along the path to Irodang. Supposedly, the rock structures look like certain animals. To the left of Norakdang lies Irodang, the main building of Unhyeongung. This was where the wife of Heungseon Daewongun resided. Irodang is most notable because of its tall steps and square shape. It was built this way in order to help protect the women inside from intruders. Outside Irodang lays an old well on one side of the wide, open yard. To the right of Norakdang lies Noandang. Noandang served as the men’s quarters and was where Heungseon Daewongun received his guests. The word Noan means old man, comfortable and at ease. Thus, it served as the leisure quarters for the men. However, Noandang was not just a place of rest and entertainment. As the father of a young Emperor, Heungseon Daewongun carried out all his business from Noandang. Upon exiting Noandang, there lies an Exhibition Hall to the far right. The Exhibition Hall houses a small collection of interesting artifacts and information. Items such as a scale model ofUnhyeongung (small palace), writing tools, traditional wedding garments, and more can be seen there. Next to the Exhibition Hall, there is also a small café and a tea room where visitors can enjoy a nice cold beverage while taking in the sights of Unhyeongung (small palace).


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Sightseeing Point - Daehakno (University Street)

Daehakno (University Street)

Daehakno, known as the street for young people, is the former location of Seoul National University.  Since the 1980s, many play theaters started moving to Daehakno, and it started developing into a cultural center.  Soon live-cafes, movie theaters, regular cafes and pubs came as well, and it grew into an entertainment district. Its popularity is still maintained by famous small theaters such as Parangsae (Blue Bird) Theater and Hakjeong Theater, and some 30 additional theaters concentrated here contribute to Daehakno remaining as the root-center of performance art in Korea.  The center of Daehakno, Marronnier Park, has frequent live performances or dance performances by young people.  This is the reason Daehakno is called the “Play Mecca” or “Young Street” as well.  Another reason Daehakno became so popular with young people are the various interesting sights and foods to be found here.  Many restaurants, fast food joints, cafes, and bars are concentrated here, making it convenient for people to find something to do after plays and live-performances.  Its unique atmosphere and space continues to be beloved by many young people.


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Sightseeing Point - Bukhansan National Park

Bukhansan National Park

"Procession of Large Granite Rocks Create a Superb View"

Mt. Bukhansan is situated in the northern part of Seoul.  Designated as a national park in 1983, the mountain is 78.45km wide, has 6 districts and extends out into Gyeonggi-do.  The name Bukhansan means "big mountain" in the north, and it is also called Mt. Samgaksan.  
Mt. Bukhansan has such smooth curves that the large granite rocks sometimes look as if they would slide down the mountain, and the sharp peaks provide contrast to the dozens of valleys and rivers flowing below. The mountain's main peak is Baekunbong, and it has many different kinds of peaks. The granite peaks blend in well with trees, and there are about 1,300 kinds of animal and plant life living on the mountain.  Among the granite peaks, the best one is Insubong Peak's Giam. The world famous granite rock peak Insubong is over 200m above sea level, and there are about 100 mountain paths leading to the rock.  When you stand on Baekundae and look down, sometimes you can Seoul and the Hangang River.  
Bukhansan has a rich history as well, not lacking in the cultural treasures it possesses.
From the King Jinheung's Sunsubi on Bibong Peak, the Bukhansan seong Fortress built along the mountain's ridges, Sangunsa Temple built by the monk Won-Hyo, and numerous other temples occupy the mountain areas.  Bukhansan seong Fortress is also a must-see tour site if you are visiting the mountain.  Bukhansan seong Fortress was built with about a 8,500m long wall, built specifically to stop foreign invasion, and is one of the representative mountain fortresses of the Joseon Era.  In the fall, especially, the view you can get from the fortress of the mountain is exquisite. Temples also are representative of Bukhansan the many of them, Seungasa Temple on the east Bibong Peak, where Seokgayeorae Ma-aebuls are carved onto 5m granite rock, and Munsusa Temple, located halfway up the Munsubong peak, have famous mountain water dripping from the ceiling of Munsugul Cave.  Thus, Bukhansan, with its granite rocks, and Bukhansanseong fortress, is perfect for hiking in all seasons.  In the spring, all kinds of flowers bloom, and in the summer, thick forest and valleys spread out. The hiking path along the valley is perhaps the best summer mountain climbing course there is.  The fall is an especially fit time for visiting the temples and the pavilions in their autumn colors.  In the winter, the snow-covered mountain scenery is very beautiful.
Bukhansan National Park has many mountain tour attractions and beautiful sceneries, and near enough to the city, that many come to visit. The average number of visitors to this place is about five million which has the honor of being on the Guinness Book of World Records for being the national park with the highest number of visitors per square foot.  It is especially crowded during the weekends.


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Sightseeing Point - N Seoul Tower

N Seoul Tower

Opened to the public on October 15, 1980, Seoul Tower has been designated as a major tourist attraction where the beautiful panoramic view of Seoul can been seen. The 236.7 meter high Seoul Tower built on the 243m Mt. Namsan has been known as the best tower in Asia. After 30 years of devoted support from tourists, it was remodeled on December 9, 2005 with magnificent new look.
The alphabet N holds the meaning of being new and a total construction investment of 15 billion won in the grand scale remodeling of N Seoul Tower. With the construction of the new lighting system, the appearance, color and pattern of the tower brings change to each season or event. In addition, with the theme of ‘Flower of Seoul,’ lighting with the use of 6 different searchlights from different angles will take place from 7p.m. to midnight.  
The lobby is prepared with Media Zone, Pavilion Experience Hall, exhibitions and performances. The N Grill western-style restaurant that revolves 360 degrees every 48 minutes, and Sky Restroom offering comfort and scenic view of Seoul are high recommended places to visit. Furthermore, N Seoul Tower has resuscitated as a complex cultural are from a mere observatory. 


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Sightseeing Point - Hangang River Ferry Cruise<