Gstaad is a village located (46°28′N, 7°17′E) 1050 m above sea level, in the German-speaking section of the Bern canton in western Switzerland. Gstaad is part of the municipality of Saanen.

Gstaad is known for its luxury hotels and shopping, fine dining, excellent service, and international stars. It is also one of the largest ski areas in Europe. The town is located in the Bernese Oberland in the Alps.
It is a snow paradise, which encompasses the Saanenland and Schoenried ski regions, as well as the Glacier 3000 ski area. It is also famous for its renowned hotel resort, the Gstaad Palace.
It is known as a ski resort for the wealthy elite. Grace Kelly and her husband Rainier III, Prince of Monaco owned a luxurious chalet there.
Paris Hilton has been known to court Greek shipping tycoons here.
With a wide range of events, its Alpine scenery, and the array of warm-weather activities on offer, the village is a summer destination as well as a winter one.
Gstaad is a bit quieter than either Zermatt or St. Moritz, and is notably free of paparazzi and autograph seekers, thus offering yet another attraction for the rich and famous. These include, among others, Roger Moore, Ursula Andress, Tina Turner, Günter Netzer, Ernesto Bertarelli, Bernie Ecclestone, Elle Macpherson, Roger Federer, Kofi Annan, Emily Austin and various European royal families.